Home 首页      Vol.1 No.1 July - December 2025

Vol. 1 Issue 1 : July - December 2025

Factors Influencing on College Students’ Purchase Intention under the Mode of Live Streaming Sale: A Case Study of Vocational Nanning YC Vocational College in Nanning
Chongliu, Y.      1 - 13



The Influence of Perceived Value on Repurchase Intention of LP Brand Leisure Foods Among G University Students in Nanning
Ting, Z.      14 - 29



The Influence of Brand Image on Consumer Behaviour : The Case of M Hotel in Chengdu
Xiao, Y.      30 - 53

The Impact of Destination Image on Tourist Satisfaction and Revisit Intention: A Case Study of the Panjin Red Beach Scenic Area
Yanshi, L.      54 - 70



The Effect of Service Quality on University Students’ Satisfaction and Word-of-Mouth Intentions at G University in Nanning
Lu, L.      71 - 88



The Effect of Perceived Authenticity on Visitors' Revisit Intention:A Case Study of Nanning Theme Park
Dinger, L.      89 - 103



The Influence of Organizational Justice on Work Engagement of University Teachers in Guangxi, China
Kai Hua, W.      104 - 114



The influence of service quality and customer satisfaction on repurchase intention on FX WeChat mini-programs in China
Liwei, L.      115 - 125



The Influence of Organizational Fairness on Employee Turnover Intention: A Case of ABC E-commerce Company in Nanning
Jinsong, X.      126 - 149



The Effect of Job Satisfaction on the Motivation and Behavioral Persistence of Voluntary Employees in G University in Nanning
Weichen, J.      150 - 165



The Influence of Service Quality on Customer Satisfaction in WYN Economy Hotel in Nanning
Wenzhang, H.      166 - 179



THE INFLUENCE OF THE MARKETING MIX ON CUSTOMER SATISFACTION A CASE STUDY OF M COFFCE SHOP IN NANNING
Xin Yin, R.      180 - 203