Home 首页      Vol.4 No.1 January - June 2025

Vol. 4 Issue 1 : January - June 2025


The Influence of A Sports Shoes Product Image on the Perceived Value and Purchase Intention of College Students in Nanning
Tongyu, W.      1 - 15



The Impact of Product Attributes and Health Consciousness on Repurchase intention of Luo Han Guo in Guilin, China
Fangqing, C.      16 - 26



FACTORS AFFECTING CUSTOMER SATISFACTION: A CASE STUDY OF M COMPUTER COMPANY IN NANNING
Lin, C.      27 - 42

The Effect of Perceived Value on Repurchase Intention of Brand P Domestic Cosmetics in China
Xin, S.      43 - 51



The Impact of Perceived Value on H Mobile Phone purchase intention of A College Student in Nanning
Ying, L.      52 - 61



The Influence of Employee Compensation Satisfaction on Job Performance - A Case Study of G University in Guangxi
Zhihai, G.      62 - 78



The Factor Influencing Parental Satisfaction: A Case Study of ABC Early Childhood English Education Training Institution in Nanning
Yunqiang, S.      79 - 96



VIP Consumers Satisfaction of ABC Bank in Guangzhou, China
Ru, L.      97 - 105



The Impact of Perceived Product Innovation on Purchase Intention of Smartwatches: A Case study of Elderly in China
Deyou, Y.      106 - 121



The Influence of Co-branding Effect on Consumers' Repurchase Intention of U Apparel Brand in Nanning
Ying, L.      122 - 136



FACTOR INFLUENCING DISTRIBUTORS LOYALTY: A CASE STUDY OF WL HOUSEHOLD APPLIANCE DISTRIBUTORS IN GUANGXI
Dongxu, L.      137 - 150



Impact of Physical Environment on Audience Positive Emotions and Audience Satisfaction: A Case Study of Nanning Theater
Zehan, W.      151 - 164



The Influence of Perceived Value on Consumer Purchase Intentions of XM Smart Home Products in Nanning City
Xiang, L.      165 - 176



The Effect of Consumer Perceived Value on the Purchase Intention of Energy Saving and Carbon Reduction Products of College Students in Nanning City, China
Guanrong, L.      177 - 190



The Influence of Destination Image and Tourists’ Satisfaction on Revisit Intention: A Case of Qingxiu Mountain in Nanning.
Shuhui, T.      191 - 206



The Effect of the Excitement and Uncertainty on Consumer Purchase Intention——A Case Study of the Blind Box Sales of Chinese Trendy Toy Brand P in China
Yijun, T.      207 - 219



The Influence of Brand Image on Consumers Purchase Intention of ABC Brand Sneakers in Nanning, China
Yongxue, H.      220 - 237



The Effect of Perceived Value on Purchase Intention of Food in Y University Students' Canteen in Nanning
Jinlin, L.      238 - 245



The Influence of Supermarket Consumers' Price Perception and Quality Perception on Supermarket Satisfaction
Xin, Y.      246 - 253



The Impact of Anchor Characteristics on Online Consumers' Purchase Intention for Agricultural Products in Guangxi
Feng, H.      254 - 262



The Effects of Virtual Celebrity H on Customer Purchase Intention in Chinese Cosmetic Brands in China
Xuan, P.      263 - 275



The influence of brand perception on purchase intention of X brand sports shoes in Nanning
Xinyi, L.      276 - 287



The Effect of Perceived Quality and Cost on Online Course Consumer Satisfaction and Repurchase Intention——Take S online courses for example
Tingting, M.      288 - 302



Factors that influence customers' satisfaction with L Coffee in Nanning
Lei, Z.      303 - 320



The Impact of Information Content on Consumers' Purchase Intentions: A Case Study of the TT Platform in Nanning
Yunpeng, Z.      321 - 343



The Importance of Marketing Mix Factors on Chinese Tourists’ Souvenir Purchases at the Palace Museum, Beijing
Kunpeng, L.      344 - 355