Vol. 3 Issue 2 : July - December 2024
The Impact of Clinic Reputation and Trust on Patients’ Word-of-Mouth: A Case of Guangxi ABC Traditional Chinese Medicine Clinic
Lili, C. 1 - 13
Factors Affecting Job Satisfaction of Operational Employee at AAA Hotel in Nanning
Wenlan, C. 14 - 37
The Effects of Live streaming Internet Celebrities’ Characteristics on University Students' Positive Emotions and Purchase Intention: An Example of G University in Guangxi
Jian, H. 38 - 51
Lili, C. 1 - 13
Factors Affecting Job Satisfaction of Operational Employee at AAA Hotel in Nanning
Wenlan, C. 14 - 37
The Effects of Live streaming Internet Celebrities’ Characteristics on University Students' Positive Emotions and Purchase Intention: An Example of G University in Guangxi
Jian, H. 38 - 51
The impact of quality value and price value on consumer behavioral preference of Liubao tea products in Nanning, China
Peng, H. 52 - 65
The Effect of Visitors’ Cultural Identity on Revisiting Intentions in Anthropology Museum of Guangxi
Yanbi, H. 66 - 75
The Effect of Physical Environment of C Cosmetics Store on Brand Love and Consumer Repurchase Intention in Nanning
Yanfei, J. 76 - 86
THE IMPACT OF SERVICE FAIRNESS ON CUSTOMER SATISFACTION: A CASE OF HH HOT POT RESTAURANT IN CHINA
Lingling, K. 87 - 106
The Effect of Physical Environment on Customer Satisfaction and Purchase Intention：A Case Study of C Coffee Shop in Chiangmai
Dongru, L. 107 - 120
The Effect of Service Quality on Customer Satisfaction at B Bank in Nanning
Jinhao, L. 121 - 134
Factors Influencing Purchase Intention through Short Video of Chinese Customer: A Case Study of Brand C Cosmetic in Nanning
Yingying, L. 135 - 148
The Influence of Perceived Value on Purchase Intention of ABC Electric Car in China
Yufen, L. 149 - 158
The Impact of Online Banking Service Quality on Customer Loyalty - A Case Study of ABC Bank in Nanning
Yujuan, L. 159 - 176
The Effect of Service Quality on Satisfaction of Parents in GG Early Education and Training Institutions
Yumei, L. 177 - 190
The Effect of ABC Sport Brand Image on the College Students’ Purchase Intention
Li, L. 191 - 209
The Impact of Corporate Culture on Employee Loyalty: A Case Study of YG Education Company in Nanning
Xiaofei, L. 210 - 230
The Effect of Job Burnout on Propensity to Leave Among New Generation Employees: A case study of information service industry in Nannings
Xiaoling, L. 231 - 245
The Relationship Between Perceived Value of Tourism Destinations and Willingness to Revisit:A Case Study of Basha Miao Village in Guizhou, China
Zhihua, L. 246 - 264
The Impact of Internal Marketing on Hotel Employees' Job Satisfaction: The Case Study of the HZ 4-Star Hotel in Nanning City
Xiaoyu, L. 265 - 280
The Effect of Cosmetics Product Image on Consumers’ Repurchase Intention: A Case of H Colour Cosmetic
Jing, L. 281 - 293
The Influence of Store Environment and Emotional Image on Consumers' Behavioral Intentions -The Case of “L” Sports Brand in Guangxi
Haishan, N. 294 - 306
The Impact of University Student Perceived Value on Repurchase Intention of C Express
Yan, P. 307 - 324
Perceived Value, Visitor Satisfaction and Revisit Intention: A Case Study of Zhongshan Road Night Market in Nanning
Wenbin, Q. 325 - 341
The Effect of Hotel Physical Environment on Hedonic Value and Consumer Repurchase Intention: A Case Study of J Hotel in Kunming, Yunnan
Jiaxin, S. 342 - 354
Explore the Employability of College Graduates from the Perspective of Cross-border E-commerce Enterprises
Xingyao, S. 355 - 367
Tourist satisfaction affects tourism marketing innovation: a case study of 5A scenic spot of Qingxiu Mountain in Nanning,Guangxi
Yuanzhong, S. 368 - 386
The Impact of Service Convenience on Customers' Repurchase Intention: A Case Study of M Takeaway in Nanning
Jiao, W. 387 - 401
The Effect of Service Quality of Beauty E-commerce Platform on Consumers' Repurchase Intention in Guangxi
Jincheng, W. 402 - 423
The Relationships Between Brand Experience, Brand Self-image congruence, and Repurchase Intention：A case study of SB Coffee Shops in Nanning, China
Jinhua, Y. 424 - 439
The Impact of Live Broadcasting Context on Student Impulsive Buying on the D Platform: A Case Study of G College Students
Hanyu, Z. 440 - 456
The Effect of Brand Attitude and Perceived Value on Guangxi G Mango Repurchase Intention in Guangxi Province
Junhua, Z. 457 - 469
The Impact of Platform B's User Experience and Perceived Value on Chinese User Satisfaction in China
Huanxin, Z. 470 - 485