Home 首页      Vol.3 No.2 July - December 2024

Vol. 3 Issue 2 : July - December 2024

The Impact of Clinic Reputation and Trust on Patients’ Word-of-Mouth: A Case of Guangxi ABC Traditional Chinese Medicine Clinic
Lili, C.      1 - 13



Factors Affecting Job Satisfaction of Operational Employee at AAA Hotel in Nanning
Wenlan, C.      14 - 37



The Effects of Live streaming Internet Celebrities’ Characteristics on University Students' Positive Emotions and Purchase Intention: An Example of G University in Guangxi
Jian, H.      38 - 51


The impact of quality value and price value on consumer behavioral preference of Liubao tea products in Nanning, China
Peng, H.      52 - 65


The Effect of Visitors’ Cultural Identity on Revisiting Intentions in Anthropology Museum of Guangxi

Yanbi, H.      66 - 75


The Effect of Physical Environment of C Cosmetics Store on Brand Love and Consumer Repurchase Intention in Nanning

Yanfei, J.      76 - 86


THE IMPACT OF SERVICE FAIRNESS ON CUSTOMER SATISFACTION: A CASE OF HH HOT POT RESTAURANT IN CHINA

Lingling, K.      87 - 106


The Effect of Physical Environment on Customer Satisfaction and Purchase Intention:A Case Study of C Coffee Shop in Chiangmai

Dongru, L.      107 - 120

The Effect of Service Quality on Customer Satisfaction at B Bank in Nanning
Jinhao, L.      121 - 134


Factors Influencing Purchase Intention through Short Video of Chinese Customer: A Case Study of Brand C Cosmetic in Nanning
Yingying, L.      135 - 148


The Influence of Perceived Value on Purchase Intention of ABC Electric Car in China

Yufen, L.      149 - 158


The Impact of Online Banking Service Quality on Customer Loyalty - A Case Study of ABC Bank in Nanning
Yujuan, L.      159 - 176


The Effect of Service Quality on Satisfaction of Parents in GG Early Education and Training Institutions

Yumei, L.      177 - 190


The Effect of ABC Sport Brand Image on the College Students’ Purchase Intention

Li, L.      191 - 209


The Impact of Corporate Culture on Employee Loyalty: A Case Study of YG Education Company in Nanning
Xiaofei, L.      210 - 230


The Effect of Job Burnout on Propensity to Leave Among New Generation Employees: A case study of information service industry in Nannings
Xiaoling, L.      231 - 245


The Relationship Between Perceived Value of Tourism Destinations and Willingness to Revisit:A Case Study of Basha Miao Village in Guizhou, China
Zhihua, L.      246 - 264


The Impact of Internal Marketing on Hotel Employees' Job Satisfaction: The Case Study of the HZ 4-Star Hotel in Nanning City
Xiaoyu, L.      265 - 280


The Effect of Cosmetics Product Image on Consumers’ Repurchase Intention: A Case of H Colour Cosmetic
Jing, L.      281 - 293


The Influence of Store Environment and Emotional Image on Consumers' Behavioral Intentions -The Case of “L” Sports Brand in Guangxi
Haishan, N.      294 - 306


The Impact of University Student Perceived Value on Repurchase Intention of C Express
Yan, P.      307 - 324


Perceived Value, Visitor Satisfaction and Revisit Intention: A Case Study of Zhongshan Road Night Market in Nanning
Wenbin, Q.      325 - 341


The Effect of Hotel Physical Environment on Hedonic Value and Consumer Repurchase Intention: A Case Study of J Hotel in Kunming, Yunnan
Jiaxin, S.      342 - 354


Explore the Employability of College Graduates from the Perspective of Cross-border E-commerce Enterprises
Xingyao, S.      355 - 367


Tourist satisfaction affects tourism marketing innovation: a case study of 5A scenic spot of Qingxiu Mountain in Nanning,Guangxi
Yuanzhong, S.      368 - 386


The Impact of Service Convenience on Customers' Repurchase Intention: A Case Study of M Takeaway in Nanning
Jiao, W.      387 - 401


The Effect of Service Quality of Beauty E-commerce Platform on Consumers' Repurchase Intention in Guangxi
Jincheng, W.      402 - 423


The Relationships Between Brand Experience, Brand Self-image congruence, and Repurchase Intention:A case study of SB Coffee Shops in Nanning, China
Jinhua, Y.      424 - 439


The Impact of Live Broadcasting Context on Student Impulsive Buying on the D Platform: A Case Study of G College Students
Hanyu, Z.      440 - 456


The Effect of Brand Attitude and Perceived Value on Guangxi G Mango Repurchase Intention in Guangxi Province
Junhua, Z.      457 - 469


The Impact of Platform B's User Experience and Perceived Value on Chinese User Satisfaction in China
Huanxin, Z.      470 - 485


The influence of Customer Perceived Value on customer loyalty: A case of Nanning H Hot Pot
Longjuan, Q.      486 - 497


The Impact of Perceived Benefits and Perceived Risk on Parent Satisfaction in Kindergarten: A Case Study of ZD Kindergarten
Qiu, Z.      498 - 511


A Study on Service Quality Shaping Customer Satisfaction of XYZ Real Estate Company
Rijun, H.      512 - 524


Brand Image Impacts on the Customers Satisfaction of Nanning
Chengjun, J.      525 - 535


Influence of Brand Image of B Brand New Energy Vehicles on Consumers' Willingness to Buy in Nanning, Guangxi
WanYu, Y.      536 - 545


The Influence of Entrepreneurial Passion on Entrepreneurship Intention: A Case Study of ABC Vocational College in Nanning
Yuan, S.      546 - 555


Influence of Kindergarten Teachers' Self-Efficacy on Job Satisfaction
Heping, L.      556 - 567


The Effect of Restaurant Image on Consumer Loyalty
Penglian, L.      568 - 579


The effect of liquid milk brand love on consumers' brand loyalty
Shasha, Y.      580 - 591


A study of customer satisfaction on different infant milk powder brands - An example of NANNING
Qing, X.      592 - 604


Customer Loyalty among Different Hotel Types in Shanghai
Yuqiu, W.      605 - 612


The Influence of Brand Image on Purchase Intention of Female College Students toward Fashion and Clothing Brands
YueQiao, W.      613 - 625


Study on Employee Job Satisfaction in A Company
XiaoYan, W.      626 - 633


The Impacts of Stressful Life Event on Online Game Addiction: A case of G College Students
Lei, W.      634 - 646


The Influence of Perceived Website Quality on Smartphone Purchase Intention: A Case Study of ABC Mall in Nanning, Guangxi
HAIYING, H.      647 - 655


Factors Influencing Consumer Repurchase Intention of Low-Cost Airline Ticket in Nanning, Guangxi
Hongda, L.      656 - 666


The Effects of Perceived Usefulness and Perceived Ease of Uses on Purchase Intention: A Case Study of K sport application in Nanning
Bo, W.      667 - 678


The Influencing Factors of Customer Loyalty in Hotel Chain – A Case Study of 7 Days Hotel Chain
Yuanping, J.      679 - 707


The Effect of Perceived Values of Short Videos on Cosmetics Purchase Intention: A case study of female students in G university in Guangxi
Panxiang, C.      708 - 720