Home 首页      Vol.2 Issue 2 May - August 2023

Vol.2 Issue 2 : May - August 2023

The Effect of Experiential Marketing Model on HM Fresh Supermarket Consumers' Willingness to Repurchase
Li, J.      1 - 11



The Effect of College Students' Perceived Price and Quality on Brand Love and Customer Loyalty of ABC Cell Phone- A Case of Nanning City
Ling, L.      12 - 32



Influence of Customer Perceived Value on Customer Satisfaction and Customer Loyalty of the XYZ Mobile Phone in Guangxi Province
Huang, C.     33 - 43



Consumer Intention to Use Online Education Courses: A Case Study of G University
Qiu, D.     44 - 54



The Effect of Store Image of Car Service on Consumer Satisfaction and Loyalty -A case of ABC Car Service
Ling, T.     55 - 62



The Effect of Internet Word-of-Mouth on University Students' Willingness to Purchase of Mobile Phones
Pan, C.      63 - 74