Home 首页      Vol.3 Issue 1 January - June 2024

Vol. 3 Issue 1 : January - June 2024

MBA.

Customers’ satisfaction on repurchase intention of AJ Coffee shop in Nanning
Jing, An .      1 - 9



Consumer Satisfaction on Guangxi Vocational and Technical College Canteen
Hongda, C.      10 - 19



The Relationship Between Teachers' Job Satisfaction, Organizational Commitment, and Turnover Intention of High Schools in Nanning, Guangxi
Shasha, G.      20 - 36


The Relationship between Brand Image and Consumers' Purchase Intention of Fast Fashion
Yu, H.      37 - 51


The Influence of Self-efficacy on News Anchor’s Work Performance in Guangxi, China

Jiaqi, X.      52 - 62


The Impact of Service Convenience on University Students’ Coffee Store Satisfaction

Yan, L.      63 - 71


The Effect of Usefulness and Easy of Use of Fitness APP on College Students’ Willingness to participant Sport Activity

ShiWei, L.      72 - 84


The influence of Nanning Zhongshan food street Uniqueness on Tourist Satisfaction and Revisit Intention

Yanzhi, T.      85 - 95

The Impact of Perfect Diary Cosmetic Celebrity Endorsement on Brand Credibility: A Case of Perfect Diary lipstick of Tmall Platform Consumers
Siwen, W.      96 - 109


Brand Perceived Value Impact on Brand Preferences of Guangxi Wuzhou ABC Jelly Brand

Shengfu, Z.      110 - 122


EX.MBA.
The Causal Model of Enterprise Digitalization Level on Innovation Performance and Total Factor Productivity
Zhuole, C.      123 - 137


The Effect of Lecturer Incentive on Work Engagement: A Sample of G University

Hualan, C.      138 - 151


The Effect of Destination Image on Tourist Satisfaction and Willingness to Revisit -- Zhangjiajie National Forest Park as an Example

Fengshang, H.      152 - 165


Student Satisfaction on Using Sports World Campus APP—An Empirical Study of Guangxi G College
Hongyou, H.      166 - 181


The Effect of Place Attachment on Tourists' Revisit Intention of Dali Ancient Town
Huan, L.      182 - 196


The Impact of Internet Celebrities of Live Commerce on College Students’ Perceived Trust and Purchase Intention: An Example of A University
Xinchao, S.      197 - 212


The Effect of Reference Groups on Elder Customers’ Purchase Intention of Age-Friendly Housing
Ling, S.      213 - 230


The Effect of Job Satisfaction on Preschool Teachers Turnover Intention of Nanning
Ting, S.      231 - 246


The Impact of Perceived Service Quality on Customer Satisfaction and Revisit Intention-An Example of M Hotel
QING, Y.      247 - 263


The Effect of Leisure Activity Involvement on Behavior Intention of Square Dancing
Li, Y.      264 - 279


The Influencing Factors of Customer Loyalty in Hotel Chain – A Case Study of 7 Days Hotel Chain
Yuanping, J.