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Vol.2 Issue 3 : September - December 2023
Perceived Quality Affecting Consumer Satisfaction of Brand B Energy Vehicle in Qingxiu District, Nanning City.
Lichao, H. 1 - 11
The Impact of Customer Perceived Value on The Purchase Intention of New Energy Vehicles in Nanning
Lijuan, L. 12 - 27
A study on the influence of team emotional intelligence on team effectiveness -- A case study of a team of knowledge employees in Guangxi university of foreign languages
Qin, L. 28 - 39
An empirical study on the influence of M mobile phone brand image on consumers' purchasing decision -- A case study of Nanning, Guangxi
Ping, W. 40 - 51
The Influence of Short Video on the University Students' Impulsive Purchasing Behavior
Jiaheng, W. 52 - 66
The impact of video website platform quality on the satisfaction of Generation Z users
Yun, Y. 67 - 79
Perceived Usefulness and Perceived Ease of Use of Short Video Platform on Consumers' Purchase Intention
Ling, Z. 80 - 93
Customer satisfaction of C catering company
Lina, Z. 94 - 109
The Technology Acceptance Impacts on Customer Decision Making Process of Online Supermarket Products in Guangxi, China
Yan, C. 110 - 120
Brand Perception and Brand Loyalty of M mobile phone in Nanning, China
Xinze, L. 121 - 131
MOBILE PHONE IN CHINATHE EFFECT OF BRAND STORY ON SHORT VIDEO NARRATIVES ON CCC'S AIR CONDITION RELATE TO CONSUMERS' PURCHASE INTENTION.
Jiaxuan, L. 132 - 141
THE INTERNET CELEBRITIES INFLUENCE, ONLINE SALE TRUST, AND CONSUMERS' PURCHASE INTENTION OF THE LIVE STREAMING WITH GOODS
XIA, Z. 142 - 150
The service quality affects customer brand loyalty of H fresh company in Wuhan, China
Shuangyue, Z. 151 - 160
Consumers Symbolic Value and Purchase Intention of the E Local Fashion Brand
Rongjuan, C. 161 - 172
Investigating The Factors Affecting Consumers' Music Intention to Buy on N Cloud Music Platform: A Perspective of Technology Acceptance Model
Weiqi, H. 173 - 180
The Influence of Customer Perceived Service Quality on Customer Satisfaction：ABC Milk Tea Shop in Nanning, China
GuiCao, L. 181 - 197
The Influence of Demographics on Service Marketing Mix of Canteen Service of ABC Art Vocational College in Nanning
Jun, M. 198 - 210
Short Video Contextual Cues of Lianjiang Red Orange in Guangdong on Purchase Intention of Generation Z: A Pseudo Experimental Design Approach
Peng, H. 211 - 224
Relationship between Marketing Mix and Customer Satisfaction of the Nanning ABC Bookstore
Jiju, Q. 225 - 235
Impact of Service Quality on University Student’s Satisfaction: A Case of e-Food Delivery in AAA University, Nanning
Haifang, S. 236 - 245
The Relationship between Technology Perception and Customer Satisfaction: A Case Study of Di Mall Online Shopping
Di, Z. 246 - 258
The Impact of Destination Image on Tourist Willingness to Revisit the Qingxiu Mountain
Yuexia, H. 259 - 273
The Online Purchase Intention on the Pre-made Food Products of the ABC Farm in Nanning
Xinchen, X. 274 - 284
Professional Values and Job Performance of Advisors in Baise City, Guangxi, China
Zhou, Y. 285 - 293
THE INFLUENCE OF DEMOGRAPHY ON MARKETING MIX OF ABC BUFFALO MILK TEA SHOP IN NANNING
Wanting, S. 294 - 305
Consumer Value Perception on Purchase Intention of Fresh Agricultural Products
Yuxuan, L. 306 - 322
Lichao, H. 1 - 11
The Impact of Customer Perceived Value on The Purchase Intention of New Energy Vehicles in Nanning
Lijuan, L. 12 - 27
A study on the influence of team emotional intelligence on team effectiveness -- A case study of a team of knowledge employees in Guangxi university of foreign languages
Qin, L. 28 - 39
An empirical study on the influence of M mobile phone brand image on consumers' purchasing decision -- A case study of Nanning, Guangxi
Ping, W. 40 - 51
The Influence of Short Video on the University Students' Impulsive Purchasing Behavior
Jiaheng, W. 52 - 66
The impact of video website platform quality on the satisfaction of Generation Z users
Yun, Y. 67 - 79
Perceived Usefulness and Perceived Ease of Use of Short Video Platform on Consumers' Purchase Intention
Ling, Z. 80 - 93
Customer satisfaction of C catering company
Lina, Z. 94 - 109
The Technology Acceptance Impacts on Customer Decision Making Process of Online Supermarket Products in Guangxi, China
Yan, C. 110 - 120
Brand Perception and Brand Loyalty of M mobile phone in Nanning, China
Xinze, L. 121 - 131
MOBILE PHONE IN CHINATHE EFFECT OF BRAND STORY ON SHORT VIDEO NARRATIVES ON CCC'S AIR CONDITION RELATE TO CONSUMERS' PURCHASE INTENTION.
Jiaxuan, L. 132 - 141
THE INTERNET CELEBRITIES INFLUENCE, ONLINE SALE TRUST, AND CONSUMERS' PURCHASE INTENTION OF THE LIVE STREAMING WITH GOODS
XIA, Z. 142 - 150
The service quality affects customer brand loyalty of H fresh company in Wuhan, China
Shuangyue, Z. 151 - 160
Consumers Symbolic Value and Purchase Intention of the E Local Fashion Brand
Rongjuan, C. 161 - 172
Investigating The Factors Affecting Consumers' Music Intention to Buy on N Cloud Music Platform: A Perspective of Technology Acceptance Model
Weiqi, H. 173 - 180
The Influence of Customer Perceived Service Quality on Customer Satisfaction：ABC Milk Tea Shop in Nanning, China
GuiCao, L. 181 - 197
The Influence of Demographics on Service Marketing Mix of Canteen Service of ABC Art Vocational College in Nanning
Jun, M. 198 - 210
Short Video Contextual Cues of Lianjiang Red Orange in Guangdong on Purchase Intention of Generation Z: A Pseudo Experimental Design Approach
Peng, H. 211 - 224
Relationship between Marketing Mix and Customer Satisfaction of the Nanning ABC Bookstore
Jiju, Q. 225 - 235
Impact of Service Quality on University Student’s Satisfaction: A Case of e-Food Delivery in AAA University, Nanning
Haifang, S. 236 - 245
The Relationship between Technology Perception and Customer Satisfaction: A Case Study of Di Mall Online Shopping
Di, Z. 246 - 258
The Impact of Destination Image on Tourist Willingness to Revisit the Qingxiu Mountain
Yuexia, H. 259 - 273
The Online Purchase Intention on the Pre-made Food Products of the ABC Farm in Nanning
Xinchen, X. 274 - 284
Professional Values and Job Performance of Advisors in Baise City, Guangxi, China
Zhou, Y. 285 - 293
THE INFLUENCE OF DEMOGRAPHY ON MARKETING MIX OF ABC BUFFALO MILK TEA SHOP IN NANNING
Wanting, S. 294 - 305
Consumer Value Perception on Purchase Intention of Fresh Agricultural Products
Yuxuan, L. 306 - 322
Students Perception of Service Quality of Express Courier
Lu, Y. 323 - 337
The Influence of Demography on Customer Perceived Value of Beihai B&B Hotel
Zhang, Q. 338 - 351
The effect of message interactivity of a live streaming advertising on impulse ABC college students buying of the T Platform
Luo, M. 352 - 364
THE RELATIONSHIP BETWEEN COLLECTIVE EFFICACY AND TEAM EFFECTIVENESS OF FACULTY IN ABC VOCATIONAL COLLEGE OF PERFORMING ARTS
Chen, X. 365 - 373
Consumer Satisfaction on Canteen of College in Nanning
Huang, Y. 374 - 388
Customer Satisfaction of Nanning D Cake Chain Company: Using the European Customer Satisfaction Index (ECSI) Model
Yang, C. 389 - 406
The Impact of Brand Image on Consumer Purchasing Decisions: A Case Study of Guangxi ABC Agricultural Company Limited
Su, X. 407 - 418
Exploring the Effect of Sports Brands on College Students' Purchase Intention
Gan, G. 419 - 430
The Influence of Brand Image on Customer Loyalty: A Case Study of Bank Z
Tang, H. 431 - 444
A short video online advertising of ABC beauty brand implant on online flow experience and purchase intention of XYZ University student
Wei, Q. 445 - 457